I read an article on ABCNews.com this morning titled “Parenting Blogs May Be Held Liable for Product Reviews”. The article is a brief examination of “Mommy Blogs” that involve a blogger receiving free products and then blogging about personal experience with said products. For companies, the idea is that personal recommendations and word-of-mouth carries more weight with potential customers than traditional advertising.
And that’s true, word-of-mouth normally does have a better effect; and I can see that blogs can be a good method for advertising. The concern, apparently, is that folks who receive free products for review are perceived as more likely to give glowing false testimonials in the hopes of keeping the gravy train alive than they are to give incisive, critical reviews pointing out the bad things in the product. Picking up in the middle of the article:
"But the concern is about those instances when [testimonials] are delivered and it is not made obvious that it's an advertisement for a company."
Whether these revisions, should they happen, will affect particular bloggers will depend on their relationship to the company whose product they're promoting, Cleland said. If a blogger reviews items in return for payment or free products, they may be held liable because the bloggers, unbeknown to their audiences, could be seen as shills for the companies.
"It would only affect bloggers who are paid to write reviews but the sticky issue that is raised is what happens if a product is given for free," Cleland said. "That's something we're going to have to address."
The bold part is the sticky wicket. I say this as one who has received several books from different publishers (Hendrickson, Eerdmans, Oxford, Baylor and perhaps others) at no charge for the purpose of reading them and then blogging my thoughts.
I have no idea what all of this means (will they want to tax books received for review as income?) but I do see that it is time to clearly state my own policy/ideas when it comes to reviewing books on this blog. Here they are in no specific order:
- I am under no obligation to give a positive review. I’ll tell you what I think about the book, positive or negative. Indeed, I’ve done that already (I was very negative on Ehrman’s gospel of Judas book, which Oxford asked me to review). But I’m mostly positive because … well … many times I’m able to request books or at least refuse books if I’m not interested in them. For example, I don’t plan on ever reading any more of Ehrman’s popular literature because it is ill-conceived and poorly argued (though well written) drivel. I have no time for it.
- I will disclaim in each post that reviews a book if the book was provided free of charge. That way you know the situation and don’t have to wonder. There are some books that I buy personally and also review; if that’s the case I’ll let you know that too.
- If I have an review or mention of a product from Logos Bible Software, I will disclaim that I am an employee, and that any comments/opinions are my own and not that of my employer. Indeed, I already have a blanket disclaimer for the site that says as much, and that is linked to every post ever made on this blog.
I think that’s it. I don’t want a lot of rules for this sort of thing, but I do want you to know that I’ll let you know what I think about what I read, be it good or bad, whatever the source of the book.
I’d like to know what you think about this stuff. Use the comments to have a discussion, or if you’re a blogger please interact with me via your own blog, and link back here. Send me an email (text geek at gmail dot com) with your link and I’ll provide whatever links I can at the bottom of this post to keep the thread going.
If there is some sort of concise code of conduct for book reviews that we “bibliobloggers” (or “biblicabloggers”) can devise and agree to, I’m all for it. I think that will help us and also help any publishers we may individually work with so we’re all on the same page when it comes to book reviews.
Thanks!