This week's Religion Bookline (from Publishers Weekly) has a short article about the launching of IVP Academic.

It's about time for IVP to make this sort of stuff a formal division with a focus. I've enjoyed several academically-geared titles from IVP in the past and am looking forward to more good stuff from them in the years to come.

I picked up a flyer from IVP on this at the ETS conference, though I can't find the content of that flyer on their web site.