I'm stoked about this! Now, before you say anything, I know that Witherington has published volumes in his series with publishers other than Eerdmans (And yes, I know that deSilva did the Hebrews volume for the Eerdmans). But c'mon, how can you not be excited about it?

The Socio-Rhetorical Commentary Series offers the first sustained attempt to read and study the New Testament as both an ancient biography (as regards the Gospels) and as a from of ancient rhetoric. A socio-rhetorical interpretation considers the methods of rhetorical criticism and social-science criticism. The rhetorical method makes use of ancient or classical writings and strategies of persuasion and the communication of meaning. The social science method notes the issues surrounding the identification of the network of social relations (cultures and customs) in regards to the biblical text. The New Testament, in this series by William B. Eerdman’s Publishing Company, is interpreted within the context of the world in which it was written and read. The commentaries endeavor to give us a glimpse into the methods the gospel writers used in persuading their audience that Jesus was the Savior of the world, and it puts in context the purpose of the Pauline letters. Ben Witherington III contributes to the first six volumes, and David A. deSilva adds his commentary to the last volume in the series.

Don't know about this? Learn more about Ben Witherington III from his website and his blog.