I get a weekly "Religion BookLine" email from Publishers Weekly. I can't tell you how to sign up for it or even how to access the newsletter content on the web because, frankly, I can't remember how I did it and I can't find details on their web site.

This week's email has the following paragraph regarding Stephen C. Carlson's (Hypotyposeis) upcoming book on Secret Mark to be published by Baylor University Press:

A third debut exhibitor was Baylor University Press, there to hawk academic titles with trade appeal. The Gospel Hoax: Morton Smith 's Invention of Secret Mark (Nov.) by Stephen C. Carlson is a real-life Da Vinci Code detective story set in academia. The mysterious gospel fragment purportedly found by American academic Smith has been fiercely debated since 1958, with academic dog-fighting over its authenticity and its homosexual innuendo. "This one is hot," said press director Carey C. Newman. "I get an e-mail a day about that book."

That prompted me to check out Baylor University Press' web site to see if they had further info. And they do. Check it out.

Looks like the PR machine is engaged. Enjoy the ride, Stephen!

Update (2005-06-09): Mark Goodacre (NTGateway Weblog) links to this post. Thanks, Mark!

Update II (2005-06-09): Wieland Willker posts a comment asking about email volume and wondering if "an e-mail a day" is a big deal. My guess is that the publisher isn't talking about simple inquiries as to book content, but instead is talking about distribution inquiries from booksellers or distribution agents, or reviewer requests — stuff like that. But that's just a guess on my part. Note also that Wieland has his own Secret Mark web page.