Nick Norelli, in a post titled "Drivel: The Secret to Success" responds to Josh McManaway's statement about blogging being daunting. Josh writes:

I'll be getting back into more New Testament blogging shortly. I will say that I find as an undergraduate, blogging is daunting. When you're competing (if I can use that word) for readers' attention with people like Pat Mccullough, Chris Tilling, Jim West, Mark Goodacre, James Crossley, etc, it's difficult to have something intelligent and interesting to say on a regular basis when you're not as well-trained as them.

And Nick responds:

But the secret to blogging success is not to do what the next man does; that, my friend, is how you compete for readership.  It is for that reason that I stick to posting mostly drivel, because let’s face it, no one else does it on a consistent basis, yet surprisingly, people love to read it.  And the best part is that doing what I do requires no training!  In fact, training would probably just muck it all up.

Now I know Nick's response is somewhat tongue-in-cheek. My response is a little more serious, but no more complex. Simply blog what you want to. Blog what is interesting to you. Don't write posts to impress people, write posts that reflect what you're thinking and learning. For me, that's the best reason to blog. Not to sound erudite, or to compete with other bloggers for attention share. If you're genuine in your writing, then the folks that you really want to read your stuff will find it, and bookmark you, and aggregate you, and link to  you.

Since Nick really is genuinely interested in drivel, it works for him (yes, that's a joke). But it works for me. I mean, who really is interested in αλλα? Like that would be a topic I'd pick if I was interested in readership.